Google vs Bing: Battle to be Top Search Engine  

Posted by Chelsea Palmer in , , , ,

Apple is reportedly en route to team up with Microsoft in using their search engine, Bing, as the primary search engine for iPhones. Although this sounds contradictory to most of the ads we're used to seeing with Macs vs. PC computers, it's ultimately Google that Apple sees as their main competitor for the future.
Since the introduction of the Android, and Google's support of this smartphone, Apple has began viewing Google as the top competitor with their new technologies. The main reason for Apple's strong dislike for Google stems from the controversial Eric Shmidt who is Google's current CEO and an ex-board of director for Apple.
Smartphones seem to be stirring up a lot of attention and changing the dynamics of competition dramatically. I'm very curious to see what new commercials may come about from Apple to help promote Bing as a search engine over Google.
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2 comments

Ximena Cestoni Aguirre   says January 22, 2010 at 3:49 PM

Apple and Bing together against Google is certainly surprising. This case is a clear example of a Strategic alliance. We can see how Apple is anticipating its competition with Google and is willing to work with Bing to defeat Google.

I am curious on how will this alliance affect the Google? Will they loose market share? Time will tell...

Jeffrey Millan   says January 22, 2010 at 8:15 PM

The results of this will be interesting to see. I own a iPhone and it's safari search bar is google based as well as their map system. I'm not really a fan of bing, but I haven't really given it a chance. During the age of Google it's hard to change. I don't think Google will lose their market share, but we will see.

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