Has Facebook 'Locked In' Users?  

Despite the rise and fall of many website users, Facebook looks like it will be in it for the long haul. Facebook has become an essential part of life for many people and has "technological lock-in," which is the idea that the more a society adopts a certain technology, the more unlikely users are to switch. According to comScore, in December Facebook recorded nearly 112 million unique visitors in the U.S., while MySpace had 57 million and Twitter 20 million. Andrew Lipsman, comScore director says, "The more people who come into the network, the more connected they become to each other and there actually becomes a greater cost to leaving the network." The difference between Facebook and MySpace, that sets Facebook apart is the fact that they have a greater worldwide domination and it focuses more on the social networking aspect.