Interactive Commercials Show Strong Early Results
Posted by Danielle Flaro
Companies are taking TV advertisement to a new level with interactive TV commercials. These interactive commercials have been under years of testing and haven't been viewed by a large range of people until this fall when Cablevision offered it to all it's customers in the New York, New Jersey and Connecticut area. How it works is customers click with their remote when the commercial comes on and from there they can get more information on the product, special gifts or product certificates from the store. It became so popular that some of the companies had to put their commercial on hold because they ran out of promotions to give away. These new commercials are giving customers their usual TV commercials with the added interaction capabilities like the web.
However are the same results going to occur after the initial thrill of the new technology wears off? With TiVo most people already skip through the commercials while they are watching their shows or they take that time to go get a snack. So before a lot more companies start investing in these interactive commonsensical these commercials need to spend more time on the air.
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