Pope Benedict XVI has a message for priests of the Catholic Church: they must proclaim the gospel by not only having a website, but by blogging and utilizing new web communication tools. Oddly enough it seems like the Pope wants priests to go social. Keep in mind that the Vatican already has a you tube channel and several facebook and iPhone apps. Seems like everyone is catching on to using the Internet, so the difficult part now is trying to come up with strategies to make yourself unique. In other words what makes you special and different. This core competency needs to be expressed and made obvious in every effort irrespective of the media being used. An excerpt from the message
".............Yet priests can rightly be expected to be present in the world of digital communications as faithful witnesses to the Gospel, exercising their proper role as leaders of communities which increasingly express themselves with the different “voices” provided by the digital marketplace........."
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