Analytics Startup Gains Funding
Posted by Asher Simonds
Australian web analytics startup Effective Measure managed to raise $4 million in funding from US and Canada-based investment firm Rho Ventures. Effective Measure specializes in online data-crunching for emerging markets, such as the Middle East and regions of Africa and Asia.
International web analytics has been an active market, with many larger firms like comScore and Nielson picking up smaller firms around the globe.
The complete release can be found here.
via paidContent