Budweiser Uses Social Media To Pick Ads To Be Shown In The Super Bowl  

Posted by The Steve in , , ,

Budweiser has created a poll on their Facebook Fanpage so that fans of their product can vote on which advertisements they will play in the Superbowl. Budweiser is the largest advertiser in the Super Bowl as they normally are, yet they are amongst a large group of companies who are using social media to influence the ads that will be aired during the game. Coca-Cola and Doritos also have a presence on Facebook while other companies, like GoDaddy, whose ads were banned from the game have gone viral with their campaigns. To read more about this check out the article on mashable.

1 comments

Brynna Baldauf   says February 3, 2010 at 7:15 PM

I actually saw a commercial advertising a commercial last night when I was watching a program. It showed a short clip of a sock monkey and some interesting creatures at a bar and then a blank screen stating "see us in the third quarter of the big game". They are advertising a commercial, which is an interesting concept and I guess if they've spent so much money on the commercial they would want to get as many people as possible to watch it, but superbowl commercials get enough hits anyway. The commercial didn't seem so effective, as I had to go back and lookup what company it was for (Kia) but a job well done for them on getting a head start.

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