Googles Goes Social
Posted by Maria Mercedes Rodriguez in Aardvark, Google, user generated content
Google just acquired Aardvark for $50 million. This company was founded in 2007 by two Googlers and it provides customized answers to your questions from your friends in real time. For example, you ask a question and the service sends this question to your friends and your friends' friends that are online and are likely to provide you with an answer. It's basically having an entire network to answer all your uncertainties.
It is clear that the acquisition of the Aardvark service is Google's way of competing with Facebook and Twitter and the way in which they use real-time user-generated content. However, more than becoming a social network, it will provide users with information as well as facilitating interaction between them.