Social Network Forecast for 2011
Posted by Carolina Tarrazo in Network forecast
According to the Insight Brief “The Future of Social Media Marketing,” the eMarketer senior analyst Debra Aho Williamson said that the US social network advertising spending will hit $1.39 billion in 2011. Social media will take more into account the location while brand monitoring will increase in quality so that businesses and companies can have a better understanding on why, who and when of the costumer chatter. They think conversations will be used in product innovation and design. Companies will create incentives for people's attention and engagement while repurposing and analyzing content and engagement in new ways that will deliver valuable input. A company will not only be able to advertise, but might have made major changes to its products or services based on a few focus groups, some financial planning and a degree of gut instinct. Social media has already changed all that and according to the forecasts will continue to do so.
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