Super Bowl Ad Social Media Scorecard
Posted by Asher Simonds in Social Media, super bowl
Mashable today posted about a report released comparing Super Bowl 44's ads and the online reactions that ensued. While numerous angles regarding amounts of interaction were present, one graph reported on the ads' SEI - Social Engagement Index - which looked at the interactive behavior between viewers of the game. According to the chart, Google grabbed the top slot, followed by Doritos and "Focus on the Family" battling for second. The Weighted SEI, which only looks at positive and negative comments, announced that Anheuser Busch was the winner, meaning it was the brand liked the most.
See the rest of the charts in the bottom links.