The Vancouver Social Olympics
Posted by Chelsea Bruha
Already, the Winter Olympics in Vancouver are dubbed as "The Social Games." So many fans are glued to their smartphone screens that will air the games, rather than their TVs. Several brands have been trying to determine the best way to use social media and promote their brand. Here is what a few people came up with:
Coca Cola: There are virtual snowball fights via social media and Coca Cola sponsored athletes tweet about their experiences.
Visa: Visa has a YouTube channel where six sports can be seen before they air on TV.
McDonald's: McDonald's has created a virtual scavenger hunt entitled, "How do you McNugget?" The goal is to determine how specific athletes eat their McNuggets in hopes of winning a trip to the 2012 London games.
There are also tons of apps to be downloaded that offer a variety of options to be used during the Olympic games. This article features the several opportunities that companies and the Olympics can advertise more directly to Internet users. This could be the beginning of a revolution of how we watch the Olympics from now on.