Apple's iPad Ad? Yep, It Went Viral
Posted by Lisa Scala in Apple, iPad, Superbowl Commercials, videos, viral marketing
This article is about Apple's release of its iPad video during the Superbowl. With all other previous videos, Apple kept a very tight control and didn't allow the videos to be posted on any other website besides their own. With the iPad, they went for a different strategy and posted the video in about 100 different places including YouTube. This strategy of using viral marketing was a huge success and the video became the second most viewed video. The article also explores the top 10 videos in the past week.
View the full article here.