Combining the Strengths of Social and E-Mail  

The article that I read stated that social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects. By maximizing the e-mail and social media connections the two channels help each other by offering the opportunity for marketers to create deeper connections. Ten businesses were surveyed in a study for the article and it found that about four businesses that integrated e-mail and social media was one of their most important initiatives for 2010, just after improving e-mail performance and targeting and growing opt-in lists. The survey also found that one fourth of the businesses had already implemented an integrated strategy. Another survey that was conducted said social media helped to expand the reach of their e-mail content and 78% said social media helped to increase brand awareness.

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