Engage Your Email Subscribers  

Posted by Nicole M. Martin in , ,

An email relationship between you and your customer is an ongoing effort. The three main tips in to engage your email subscribers are: "Make your subscribers feel safe and welcome," Building relationships is about trust, interaction, feedback, and strategy," and "Ask and track what subscribers think and need." What you really want to do is to really establish a legitimate relationship with your customer to make sure that they read and actively engage in your email offers.


Read the full article here.

3 comments

Jenn Liang   says March 27, 2010 at 12:12 AM

Very interesting. I actually came across a similar article talking about how email marketing and social media are not competitors, but great complements to each other for any company who wants to successfully market themselves and their products/services.

I'm surprised there was even an apparent "debate" on this issue...which isn't an issue at all. It seemed pretty obvious to me that email marketing and social media are perfect complements to each other. You use email marketing to promote social media networks for your audience to interact and "spread the word" and vice versa.

Alex Dunner   says March 27, 2010 at 12:34 PM

I feel that email marketing is only the beginning of more personalized marketing. I will be essential that in the future companies cater to the customers on a personal level.

Tabitha Duncanson   says March 27, 2010 at 11:52 PM

If Face book is in fact thinking about expanding to a email marketing plan it will a very profitable venture for them. They have the following to make it work and help email marketing in the end.

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