How Digg Found a Way to Make Money
Posted by Lauren Bolger
This article is about how the website Digg has created a successful business model that has allowed them to make revenue. Digg is a social news site where people share content that they have discovered on the internet and other users comment and vote on the post. Digg was faced with the challenge of making a profit until they created Digg Ads in October of 2009. Digg Ads is a system where advertisers submit or sponsor content that goes along with the look and feel of the Digg site. Now after five months, Digg Ads are making up 25%-30% of the company's overall revenue. Another 10% of the company's revenue is generated from other ads that are located in the standard advertising spots on the site. This contributed to the company's success of doubling their revenue and becoming profitable in 2009.
Check out the article here.