Advertiser and Consumer Divorce  

Posted by Geoff Metzger

This article first starts with talking about the relationship between an advertiser and a consumer and how it is changing. The article's main focus is on companies who use social media as an alternative to advertising to reach consumers and how they did it successfully.

For more of the article click here

2 comments

Annie Liao   says April 22, 2010 at 2:04 PM

This is such a great video to portray the relationship between customers and advertisers. So TRUE!
Advertisers know if not everything but a lot about their customers, the advertiser do all the talking without really caring how the customers feel. This is not even a communication or duologue between the two parties. Customers don't get any saying besides yes, take my order or turn away from the ad.
Is this relationship health?

Tabitha Duncanson   says April 24, 2010 at 12:28 AM

This video and article explained the biggest problem with advertising now and hints at ways they should change the way they look at advertising. The way that advertisement just talk at you instead of letting consumers talk back and let companies really know what consumers desire.

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