AdWords, whats under the hood?  

Who works behind the scenes of Google AdWords? The company has really become popular in the last few years with more and more companies advertising online, so who works with these companies. The answer is the Ann Arbor headquarters of AdWords, which opened in 2006, and since then has been assisting businesses in shaking up the advertising world. The division has a goal to reach its optimal employment level of 1,000 by the end of 2011, and they are paying current employees over $47,000 a year. Many Ann Arbor employees are account managers, salespeople, and customer service representatives with a host of innovative ideas. One example is the cost per click, which uses keywords relevant to its businesses to cause their Web site links to appear under "Sponsored Links" when a user performs a Google search, in turn companies pay AdWords a fee for each click of their link. The advertising revenue that the division has generated has significantly increased Google's stock price in the past couple years.

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