FTC Privacy  

Posted by Saj8365 in

The article FTC Privacy Review Could Mean Trouble for Online Marketing discusses the potential of rule changes the FTC seeks going to Congress could have on online marketing and its aggressive target advertising. Wishing to make the opt- in opt-out more readily available and clear to consumers with out it being berried in fine print. FTC Chairman Jon Leibowitz likens behavioral targeting to stalking saying,

"Imagine that you were walking through a shopping mall, and there was someone that was walking behind you and taking notes on everywhere you went and sending it off to every shop or anyone who was interested for a small fee. That would creep you out; that would be very disturbing, I think, for most people."
I agree that the practice has some shady areas concerning consumer ethics. If the consumer is unaware or does not understand the language being used and/or the information is hidden within pages of fine print, further changes or rules should be in place to regulate the FTC.

To read the full article follow the link :

http://adage.com/columns/article?article_id=143343

2 comments

Janet   says April 21, 2010 at 3:21 AM

As Search engines plays a vital role in Internet marketing, having the privacy in it is quite important. You had given the good example to show how important the privacy is. We can avoid the future problem by having proper privacy.

Unknown   says April 23, 2010 at 8:20 PM

Naturally, there are going to be concerns about retargeting, but when done appropriately it can be very beneficial for both consumers and advertisers alike. Advertisers can retain the interest of consumers interested in their product. Consumers can receive discounts and promotions from being retargeted. Here’s a great article on taking a less “creepy” approach. http://bit.ly/aqE6hs)

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