Getting Started With Online Marketing – Web Analytics – Part II  

This article describes 5 steps in getting started with Online Marketing.

1. Define goals for what you want you web site to do (easier said than done)
2. Define metrics for measuring these goals
3. Collect data to understand the current situation
4. Analyze the data
5. Make changes and go back to Step 3 (Collect Data)
   It then goes through each step, and gives more details about them. It is a good article to reference to.
   
   
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