HOW TO: Integrate Paid Search and Social Media for Better Marketing Results  

This article is about how paid search and social media are both extremely important marketing channels that are entirely different. Social media is an experimental brand-building tool that is difficult to measure. Marketers are being faced with the challenge of making use of social media tactics on Facebook, Twitter, blogs, video sites, and other platforms in addition to their paid search advertising.

Studies have shown that social media helps to increase the effectiveness of paid search since target audiences are more likely to search and click on your ads. Because of these higher click rates, ads are placed higher on the page.

In order to try to create a marketing strategy that successfully combines search and social, marketers should create social search-friendly campaigns, experiment with keyword advertising on social media sites, and also create paid search campaigns that are influenced by social media.


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