How to Keep Your Personal Brand Alive and Well  

Keeping you personal brand in tact and under control are extremely important. Here are a few easy ways to ensure you don't sabotage your digital self.

1. Keep an eye on the web through any and all social networks and Google yourself! Sign up for something simple like Google Alert to do the work for you.
2. Keep your membership down. Try not to be a member of everything! It becomes more difficult to track what is going on. Use ping.fm or hellotxt.com to update everything in one place.
3. Be aware of your audience. Sometimes it is helpful to make two pages on Facebook, one for friends and the other for coworkers and managers.
4. It's not all about YOU. Self promoting is good, but too much can be bad. Try to promote others as well which will shine more positively on you.
5. You are the brand so keep it consistent. Having the same photo, color and font scheme, and general message will help build recognition and familiarity.