It's Official: Google Now Counts Site Speed As A Ranking Factor  

Site speed has now been added into Google's algorithm as a new ranking factor for websites. Google's algorithm is made up of around 200 factors, and quality of the site should still remain the first concern. Site owners should not compromise quality in order to gain page speed.

This site speed factor was added after "strong lobbying" inside Google because evidence showed that site speed impacts business metrics and also that users prefer fast pages. Google proved this point by purposely slowing down their own search results to determine what the impact would be on the search behavior, and what they saw was less engagement. Google measures the page speeds of sites based on how the page responds to Googlebot and the load time of the page.


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