New Analytics Tool Analyzes Shopping Behavior
Posted by Josh Tomaka
A new web analytics software, developed by the London-based firm Alterian, allows web retailers to track customers on an even closer level. The program, referred to as WebJourney, is able to track what a visitor hovers over or selects on a website and even how long he/she spends with specific items on a particular web page. Combined with the traditional metrics measured, web retailers would be able to provide highly specialized forms of marketing, through e-mail, social media, and the internet.
WebJourney is designed to record the process individual customers go through before purchasing an item so that when they visit in the future, the website can adapt and try to recreate the same process. It's almost like getting into the mind of the consumer and giving them exactly what it takes to make a purchase.
Full story here