Promoted Tweets:a wake up call for Madison Avenue  

Posted by Jessica Kopitz in ,

Twitter has finally come up with a new revenue source, promoted tweets. This change is sure to affect the advertising world, along with the rest of us. Madison Avenue as ignored advertising on blogs and social media sites up until now because of the small budgets involved. Most ads in the media like TV and even just banner ads are general and unspecified but now advertisers are realizing that the new trend is relevancy. Promoted Tweets will use a "Resonance Model" which will combine earned and paid media using a multiple axis of engagement using many different measurements.


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1 comments

Jessica Kopitz   says April 24, 2010 at 6:48 PM

It appears as though facebook is almost taking over the Internet. Not that I'm complaining, but now with linking to other pages and making community profiles, its combining wikipedia and search engine optimization in my eyes. I do however think that if these community pages are poorly created that it will come back to bite facebook in the butt because it will be easy to juts spam the hell out of them just as many facebook groups have been.

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