Take three steps to keyword success  

Posted by Annie Liao in , ,

This is a quick recap of what Dr. Murthy went over in the class- How to choose keywords.

1. take each of your product and service one at the time, including brand and product names as well as relevant variation and plurals
2. apply above actions to all of your products/services
3. remove any keywords that might be too general or irreverent; for most business, 2-3 keyword is the best
tip: use negative keyword to refine your target marketing


more information, click here

2 comments

Annie Liao   says April 14, 2010 at 2:35 PM

Facebook's fan page can definitely become someone's business model. With so many advantages that mentioned in the article, I wonder would Facebook decide to charge users in the future for using fan page.

Lauren Bolger   says April 18, 2010 at 8:39 PM

I think this illustrates Adwords and choosing keywords really well. It is always helpful to see the things we learn about in a visual and makes things easier to understand. Thanks for this post!

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