Twitter: A new box-office oracle?
Posted by Dr. Raj Murthy in Market Research, Twitter, visitor intelligence
In our continuing conversation about Twitter and its growth, some entrepreneurs are attempting to predict the potential success and/or failure of movies using data gathered from Twitter. The two Silicon Valley researchers claim they have discovered a way to use the popular social media service to gauge real-time interest in movies. Using this information they hope to accurately predict how they will perform at the box office on opening weekend. Market research at its finest. It never ceases to amaze me the lengths information form Social media can be used to solve marketing problems.
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