Web-Tracking Research Emerging From Surveys' Shadow
Posted by Lisa Scala in consumers, Internet marketing, research, surveys, Web-tracking
This article concerns how Internet marketing is evolving to become less about more directly asking consumers for their opinions and feelings, but is becoming more about listening to the clues that already exist. Surveys are very common ways in which marketers get a clue from their consumers, but consumers oftentimes choose not to contribute (partially because they're so weary of getting asked so often) and also the data collected is not always reliable or completely honest (for various, psychological reasons). With web tracking, marketers are less intrusive on the consumers behavior and can get some very reliable information. Word-of-mouth can be explored much more readily online rather than off-line.
The issues this article explores about web-tracking is that, for now, it is not entirely understood how much better this method is versus old methods of getting information about consumers. Statistical data is still missing, but this will come with time.
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