Facebook's new features raise privacy concerns
Posted by Channing McCully in Advertising, Facebook Ads, Social Media Donation
Facebook is moving towards being the center of the social web by allowing companies to advertise even more with unique apps and features on their websites. People will be able to log in to facebook through their websites and when using options on the website millions can learn what song their friends were just listening to, what clothes they like online, what people are buying, the options are endless. Many marketeres look forward to this new opportunity to advertisement more specifically and to target groups. Their ads will be specially modified towards the users profile information and what they "like" online. However, many users are concerned with the amount of privacy they'll be able to have. Some don't wish to have everything they do online broadcast to the world wide web. Facebook anticipated this fear and made a 5 minute video teaching users how to turn off and opt out of this new sharing method and preserve their privacy.
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