Don't Over Optimize Your Site
Posted by Carmen Wallace in optimization, ranking and search engine optimization, SEO
This article is short but has good advice if you are a web developer. It offers quick information on what you should consider when developing a site.
Search engines perform a site review to determine the sites overall ranking. If the search engine determines your site is over optimized it can result in a lower position. Search engines look for a variety of unnatural behavior which can include pages that have identical page titles and H1 headings, too many non-contextual internal links on your site, having pages with great visual experiences above the fold, and not finding text until well below the fold. The moral of the article can be summed up from the cliche, more is less.
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