Google Doesn't Mind Ad-Blocking  

Posted by Asher Simonds in , , ,

Apparently Google, the leading provider of online advertising broker, has no problems over the increasing popularity of ad-blocking extensions on its own web browser, Chrome. During a browser-centered conference in Mountain View, Califorinia Google Engineering Director Linus Upson discussed how online ads - while blocked by many users - are ultimately useful to people when searching for relevant subjects. "It's unlikely that ad blockers will get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising needs to get less annoying." Upson said that there is an equilibrium between the online ad market and consumers, thus if blockers become an issue, advertisers will rethink their strategies and aggressiveness.


But while Upson's point is a valid one, online tech publication The Register thinks that the main reason Google isn't worried about ad blockers is simply because people are too lazy to set them up. "Inertia is the general rule on the web - as in life. That's why Google ad-juicing technologies are opt-out, not opt-in."

1 comments

Peter Inthirakoth   says December 21, 2009 at 6:40 PM

I'll admit that I use Adblock Plus because I get tired of seeing certain ads. I like how Google does their ads because they are not distracting. Recently, I've been on a couple sites where the ad will pop up in the main part of the site. You can't scroll past it because it stays in the same position. To get rid of it, you have to close it. I worry too because I've always associated ads like that with malware sites so they aren't doing themselves any favors.
I also get tired to seeing ads for products/services from less than reputable companies. Take ESPN.com for example, at the bottom of their page, I always see ads promising weight losses of "10 lbs within a week" or make "$1,000 a week from home!" These are ads I expect to see at 2 in the morning, not on a website from a well-known company.
I also find it funny how they commented about adblocking software on Google Chrome. Their user base is insignificant and the version that you download doesn't support add-ons so they can't install adblocking software.

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