Mobile Internet Users do not click on ads
Posted by Dr. Raj Murthy
While I am not entirely surprised by this information one has to wonder why future business models are even looking at click through advertisements for mobile internet content. There are at least 5 other ways in which mobile phones and devices can be used as a medium for advertising without trying to squeeze in the ads into webpages viewed on a mobile platform.
Read more at
http://arstechnica.com/apple/news/2009/09/iphone-users-stingy-with-their-ad-clicks-says-study.ars