UPS, Social Media  

Here is an example of how UPS has been able to leverage social media to help their company (this is the important part of the article, for the complete article visit: http://www.radian6.com/blog/124/ups-social-media-and-radian6/ )

Currently, the UPS team is conducting ongoing and active blogger outreach, connecting with bloggers who cover key business and reputation topics such as environment and fuel conservation. They’re also on Twitter (follow them at @UPS_News) to share news and information about the company.

In addition, UPS ran a fun video program to promote their UPS Delivery Intercept service. With the support of Archie Manning as a spokesperson, UPS invited users to submit videos on YouTube and MySpace featuring the best amateur football interceptions. And just this last holiday season, they introduced the UPS Regifter program, a clever solution for all those gifts you got but aren’t sure you want to keep.

But participating is only part of the equation, and Debbie and the UPS team wanted to improve the efficiency and breadth of their online reputation management with the Radian6 platform.

Social media monitoring with Radian6 also helps UPS stay informed about interests and issues that capture the attention of the public, and identify conversations where they can join in and provide information and insight to the community.