Social Media - Pepsi Amp app - Helps you score!
Posted by Dr. Raj Murthy
This is a promotion campaign that was clearly designed to go viral instantaneously. Pepsi makes an iPhone app called "AmpUp Before You Score" which offers men tips on how to chat up "24 different kinds of ladies." Then it invites them to announce their latest conquests to all of their bros on Social Media.
Read more at .
http://www.nbcnewyork.com/news/tech/Pepsi-Wants-to-Help-You-Score.html