Blackberry on email design  

Posted by Carolina Tarrazo in , ,

People no longer use their phones to only make calls. They also use it to take pictures, record videos, play games, have their agendas and one of the principal features: use the internet service. One of the most popular phones (with all these features before mentioned) is the Blackberry. According to the official blackberry webpage it is the #1 selling smartphone brand in America.

Many people use their Blackberry to check their email as soon as they arrive to the inbox and make a immediate decision whether to keep the email and read it in more detail later, or delete it. One problem with people viewing their email on their Blackberry is that it looks distorted. A survey was made by MarketingSherpa to release a new marketing data that stated that in the US mobile email users do not click on links from their blackberry or PDA – only 54% have ever clicked on a link from their mobile device. Users don’t make online purchases via these devices either. This is a reason why marketers should find techniques to design email in a way that it looks good either on cell phone or a desktop. Some tips for emailing to blackberry users and improve responses overall can be found on this webpage:

http://www.pinpointe.com/blog/impact-of-blackberry-and-pdas-on-email-design

3 comments

David Culp   says January 7, 2010 at 1:44 PM

With all the different types of devices that are used to access e-mail and the Web these days, it can't be easy to provide an ideal page for each one. I have to imagine that analytics can assist in determining the most common devices, and providing options for those. Obviously the pages that those emails link to also have to take the device into consideration as well.

Jana Murphy   says January 7, 2010 at 8:26 PM

It would be ideal for designers to be able to design websites and e-mails that look good on all devices, but I do not believe that technology has reached that point yet. It is getting better though. Look at the browser on the iPhone!

Another reason that people may not click links on their Blackberry is because of the fact that these e-mails are often checked on the go, so it is easy to make assumptions about what is important and what is not without really looking.

Monica Martinez   says January 8, 2010 at 2:48 PM

It is true that nowadays almost everybody uses a Blackberry. I think technology is not far from creating a common design for email usage at least. For example, in Europe all carriers and cell phone companies have come to an agreement to use a common charger. Therefore, its only a matter of time for designers to come up with a solution to the distortion.

Post a Comment

Newer Post Older Post

Categories

Followers