Google creates buzz with wireless store
Posted by Monica Martinez in Google, Nexus One
Google is well-known for being the number one search engine, for its email services and even for its brand recognition with limited advertising.
Now Google has decided to enter the phone market, and therefore, introduced its new Nexus One cell phone on Tuesday. It also announced that the phone would be available for sale through its new Google-hosted Web store; this created more buzz than the actual phone. The store will allow users to take 3D tours of the phone, and try some of its applications available. It is a surprise that Google finally decided to enter the e-commerce world.
Google’s phone has a competitive advantage over other companies because it will allow the buyer to choose a phone before deciding on a carrier. Google is now basically expanding into every category and will be a strong competitor for existing brands.
http://edition.cnn.com/2010/TECH/01/06/google.phone.store/index.html