Blippy - What Are Your Friends Buying?  

Posted by Asher Simonds

Blippy, a new Twitter-like service, allows users to connect and record their spending and allow others to see what they buy. The technology, currently in invite-only beta testing, has its users attach multiple purchasing accounts to their profile and then brings them together based on similar buying habits. The service can connect to a wide variety of purchasing methods, including credit/debit cards, Amazon accounts, iTunes, and Zappos profiles.


According to Rafe Needleman, Blippy will be able to track purchases at a much more specific level, something other services cannot do. "Eventually you'll be able to see if you're paying more than other people for Ben & Jerry's Chunky Monkey, I gather, and find deals on items you like or purchase regularly. Mint, by contrast, shows you comparative data by category and vendor, but no by item." While Blippy may seem shockingly outside of the realm most online users consider "safe," founder Philip Kaplan insists that most of our purchases are not private and not important enough to update everyone about. And with Blippy, there is no active updates - subscribers merely purchase with connected cards or accounts and the record is automatically made.

There is currently no revenue model for Blippy, but because of its content focus, there are many possibilities. Kickbacks for users whose friends buy the same product and actual Blippy credit cards are some examples being considered.

5 comments

Sounds like a neat idea. I can imagine celebrities selling sponsorships through this site so the highly suggestible masses can try to mimic their purchasing habits. I don't think I would do this. I already think I have too much exposure on the internet and this would make it worse.

On the humorous side, I can't wait for Dog the Bounty Hunt having to justify purchasing some plush bedazzled boots.

This could potentially be a useful tool for companies if they could get their hands on this information. Being able to see what consumers are purchasing, where, and in what frequency would be a great asset, this would help them make adjustments to their product lines, develop new products or target new markets.

I don't, however, think this is something I would participate in. The thought of my shopping habits plastered on the internet doesn't sit well with me, but I could see why others would be interested in using it.

I think this is quite a unique idea that has a lot of potential. Being able to track consumer spending habits and observe how they relate to other purchases they make would be a great asset to businesses. Having access to this kind of information would bring consumer profiling to a whole new level. However, I do not see this site being very popular, as consumers might find it a little to personal, which would take away from its value.

The only thing I do not like about this idea is that ALL of my purchases would be automatically posted for the world to see. If I could pick and choose which of my purchases, what type, from where, ect. were shared through the site, I would have no problem sharing most of them. As long as Blippy allows users to exercise some kind of control over what they wouldn't mind sharing and what they would prefer nto to be posted, I say sign me up!

I get the feeling that this idea was created by someone who works in the field of information gathering in order to make their own job easier. As we usher in a new year, more and more money is going towards capturing consumer information and processing it for all the business world to find. Already someone behind a screen will know when I have bought a hamburger from the cafeteria using my debit card, and perhaps they gain something from that. Does the rest of the internet world really care about the 50 cents I saved on chunky monkey ice cream? My guess is no, as there are far better things to do online than read someone's debit card purchases, play a game, read a blog or, StumbleUpon something. That is perhaps unless you're stalking them or attempting to steal their identity.

I do like the price comparison aspect, but then isn't there a site already that people can share coupons and compare deals? Why does it have to come directly from my credit card? That aspect is what I dislike most about the site. It make same feel as though there are too many opportunities for theft in those circumstances.

I know that privacy on the internet is nonexistent; if someone wants to find out something about you then it shall be found. I however would like to pretend that there are still some things that people in dark rooms overseas couldn't be paid to reveal about me because well, I simply haven't put it online.

This does sound like celebrities will be using it a lot to endorse their own companies. This idea also sounds like it'll be great for marketing companies to aggregate more information on people. Thing that bothers me is that this definity looks like this going to attract who's who of hackers. If you think about you'll be able to tell who's buying what and guestimate how much they have by what they buy. This is a good idea in theory but in practice I feel like this going to fail or have a lot set backs.

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