Blippy, a new Twitter-like service, allows users to connect and record their spending and allow others to see what they buy. The technology, currently in invite-only beta testing, has its users attach multiple purchasing accounts to their profile and then brings them together based on similar buying habits. The service can connect to a wide variety of purchasing methods, including credit/debit cards, Amazon accounts, iTunes, and Zappos profiles.
According to Rafe Needleman, Blippy will be able to track purchases at a much more specific level, something other services cannot do. "Eventually you'll be able to see if you're paying more than other people for Ben & Jerry's Chunky Monkey, I gather, and find deals on items you like or purchase regularly. Mint, by contrast, shows you comparative data by category and vendor, but no by item." While Blippy may seem shockingly outside of the realm most online users consider "safe," founder Philip Kaplan insists that most of our purchases are not private and not important enough to update everyone about. And with Blippy, there is no active updates - subscribers merely purchase with connected cards or accounts and the record is automatically made.
There is currently no revenue model for Blippy, but because of its content focus, there are many possibilities. Kickbacks for users whose friends buy the same product and actual Blippy credit cards are some examples being considered.