How Social Media and the Web Helped Avatar  

Posted by Courtney Anthony

With the help of social media, the movie Avatar was able to make $232 million during their opening weekend alone. The producer, James Cameron, promoted his film by creating awareness through several strategies that allowed viewers to receive the most up to date information. These strategies were achieved through social networking, such as Facebook, Twitter, and Myspace; offering trailer debuts including an interactive downloadable version; as well as a live webscast interview for the producer and other actors to interact with viewers and answer questions. All of these social media strategies led to word-of-mouth marketing between viewers.

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2 comments

Maija Heard   says January 19, 2010 at 8:28 PM

Social media is amazing me more and more, with its reach and impact on a wide range of topics, from Avatar to the recent events in Haiti. Avatar is proof that if social networking is used properly in a marketing strategy that it can produce enormous benefits including profits for businesses. Also, regardless of the mixed reviews about the movie, I thought visually it was unbelievable, the scenery was beautiful and for that reason I strongly recommend seeing the movie.

Carolina Tarrazo   says January 20, 2010 at 11:04 AM

It is definitely a fact that social media is now one of the best sources to advertise. Millions of people are involved with social networking, such as Facebook, Twitter and MySpace, among others. It’s important no only to put ads on the social networks, but to know how to put it using strategies that will catch people’s attention.

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