Zappos.com- selling their business model?
Posted by Jen Keller in Business Model, BusinessWeek, Zappos.com
In an article the was published by BusinessWeek, the author discusses how the popular online shoe retailer is selling their business model to other business. Their model is based upon the idea that "business should be fun," and this is shown when you get a tour of the headquarters and you have staffers ringing cowbell and blowing horns as you walk through the offices. Zappos says that they have mastered the art of selling shoes, so now it is time to make money off of people and their fixation upon the business model of the shoe retailer.
Last summer, the company started offering two-day long seminars on how to apply their business model to their own businesses. These seminars are limited to a small number of 25 attendees, and come with the price tag of $4,000! Continuing to branch out, Zappos is relaunching Zappos Insights, which is a website that offers management videos and tips from Zappos employees. This service starts at $39.95 a month.
Zappos hopes to increase their buzz around their brand with this new revenue generating tactic, but time will only tell if other business are able to execute the plan as well as the shoe retailer.
To read the article in BusinessWeek, click here
To visit the Zappos Insights website, click here