3 New Ways to Measure Social Media
Posted by Tracy Williams
There are new ways to measure social media. This is a big step in figuring out what people are doing on websites. If you know what they are doing, you know what is working and what is NOT working. Tracking pageviews is not the most efficient way to measure many social media sites. The three methods discussed in this article are:
The Funnel Analysis: Measuring conversiion rates because not every person who views a website will register for it
Engagement Tracking: Measuring what people do, because the actions people use on Twitter will vary from the actions people take on Facebook.
Visitor Retention: How many people come back: Basically how sticky your site is.
Read more here.