Paranormal Activity, Bad movie, great Social Media Marketing  

Posted by Dr. Raj Murthy in , ,

As we discuss the power of social media almost every class here is a link that one of my friends (former star student) sent me today. The movie “Paranormal Activity” was filmed for only $11,000 yet grossed $100 million-plus for Paramount Pictures. It is one of the top grossing movies of the year 2009 and its success is attributed to friend-to-friend reviews on Facebook and Twitter, which lured moviegoers into theaters. Social media in action, 100 million plus reasons why to start using it today.

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2 comments

Peter Inthirakoth   says February 2, 2010 at 6:42 PM

I remember when it came out, everyone who saw it posted on their facebook status. I eventually saw it and thought that it was kind of funny. I do agree that it was not very good but the only reason it made that much money was because of the hype from social media.

Dr. Raj Murthy   says February 3, 2010 at 7:21 PM

Every day there is a ___________ born. While Paranormal Activity may not have been a great movie, I did go to see District 9 (my first movie that I saw in the theater in Rochester) because I heard so many great things about it on Facebook. That one did turn out to be a good enough movie. The lines between actual marketing and genuine comments is becoming pretty thin as we move along.

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