5 Winning Corporate Social Good Campaigns  

Five of the best corporate "social media for social good" campaigns were created by Crate & Barrel, Target, Ford, Stonyfield and Pepsi. Crate & Barrel spends part of its advertising budget to send DonorsChoose gift certificates to their customers. This allows them to determine the education initiative they want to invest in online. DonorsChoose displays projects posted by teachers across the country and donors can view the projects and post reviews. Target created, Target's Bullseye Gives program where they agreed to donate $3 million to a non-profit organization that their customers voted on. Ford conducted a different campaign where they sponsored Mark Horvath's drive across America. The company provided a Ford Flex and a company-promoted social site to Horvath's "Invisible People" campaign, which was created to fight homelessness. The Stonyfield Have-A-Cow program educates people about life on organic farms and its impact. The CSR effort ties into the company's organic differentiator and Stonyfield gives away 10% of its profits to support the environment and organic programs. Pepsi Refresh was another successful campaign that is still in the works.