Google Buzz Gets Some Serious Privacy Tweaks  

Posted by Tracy Williams in

Google Buzz is 4 days old but has created a lot of 'buzz' itself. The biggest concern people had was with privacy. Google Buzz automatically set up accounts with followers. It made your most contacted connections follow you, w/o your permission. With the new changes, there will now be an "auto-suggest" rather than "auto-follow" among other things. Read more here.

As it stands Google probably knows more about your current behavior than your mother does. At which point does connecting the dots (politely setting up your contacts that you will most likely contact anyway) cross the line? Some people believe that if this information is posted online, then it can not be considered "private" to begin with. Still others believe it is the principle of choice that matters.

However you feel about the violation of privacy, you have to applaud Google for moving as swiftly as it did to fix the issues that many people complained about.

1 comments

Carolina Tarrazo   says February 16, 2010 at 1:21 PM

The main unit of currency for online advertising is data, which is the reason why I think that online consumers should be taught about how marketers and online advertisers use their data. According to Emarketer the audience discomfort around marketers collecting data has led to calls for regulation, and some brands are staying on the sidelines of behavioral targeting because they fear consumer backlash. This is due the lack of information and misunderstanding that internet users have about privacy policies.

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