The World's Best Banner Ads (And Why They Worked)
Posted by Lisa Scala in Advertising, banner ads, brand association, creative, digital, interactive
This is an interesting little slide show about banner ads and interactivity. It has some good pointers for why digital ads are more successful for getting people to interact with the ad, which then turns into a better association with the brand (people remember brands more that they have interacted with). It also has some examples of the best banner ads.
To see the slide show, click here.