GOOD ARTICLE ON USER-GENERATED CONTENT  

This article was useful for me in writing my individual research paper in showing how internet user-generated content is not always good for marketing. Businesses are losing control about what consumers have to say about their products due to the growth of social networking. Dell and other companies are creating websites to receive feedback from consumers and future ideas before they send it out into the world of social networking. Responding to consumer complaints is very critical for companies because negative conversations can spread quickly online. The article finishes up by giving six recommendations to companies on how to respond to bad conversations about their brands in social media. Very reliable source, businessweek.com

To read the full article click here